Digital Marketing Director Joins McWilliam's Wines Team
McWilliam’s Wines has appointed Chris Maloney in the newly created role of Digital Marketing Director.
The 2011 B&T Young Achiever of the Year joins McWilliam’s Wines from HSBC where he was Digital Marketing Manager, following stints with Commonwealth Bank and Ford Motor Company.
Maloney will lead digital across a broad portfolio of brands including McWilliam’s, Mount Pleasant, Evans & Tate, Champagne Taittinger and Drambuie.
Robert Blackwell, CEO of McWilliam’s Wines said, “The appointment of Chris Maloney and our investment in our digital strategy demonstrates how important this area is to McWilliam’s Wines.”
Maloney added, “I’m looking forward to bringing Australia’s most awarded winery into the digital age. With 135 years of family-owned history, McWilliam’s has some fantastic stories to tell.”
http://www.bandt.com.au/news/marketing/mcwilliam-s-names-maloney-as-first-digital-marketi
